How To Use Your Online Fundraising Platform And Make It Work For You

by | May 18, 2016 | Small Business

Most people have heard of crowdfunding or online fundraising and may wonder how it works or what to do. It is a unique way to raise money for almost anything you can imagine, from college to a startup company. Most people remember the bake-sale fundraisers and all the popcorn, cookie dough and pizza selling that went on in schools for years, and while they still have a place in education, they have been taken over by the Internet and the technology it brings with it.

Most people don’t realize that crowdfunding can be done by individuals or small groups and won’t require you to have a lot of money to start. You won’t have to have sponsors, media outlets or anything else to start. It is a way to create a successful fundraiser without costing anything.

Starting Out

To create your fundraiser, you need a platform or website to go to. While it is called a platform, the site provides you with a means of creating and networking your campaign for others to see and donate.

You must first consider the kind of campaign you need. Are you planning a smashing wedding or birthday party? Do you want some extra money for Christmas or want to help out a good cause? You’re only limited as to what campaign you can start by your imagination.

Most websites will require that you sign in or create an account, but then you can include all the text, graphics, and videos you want to support your claims and show others that you’re serious about this thought or cause.

Success Tips

Once you’ve created your online fundraising campaign, you’re not done. You have to promote it by using social media, such as Twitter and Facebook, as well as email and others. Spreading the word about the campaign will ensure that a higher number of people will see it and possibly respond, giving you the funding you need.

Advantages Of Crowdfunding

One of the leading benefits of crowdfunding is that it’s an inexpensive way to get your idea going, but it’s also a safe method of doing business. Security measures are in place to ensure that identities and money are not stolen from donors, and you get the money that has been donated to your cause or campaign. Plus, it doesn’t take a lot of time to complete the campaign and let it start making money for you.

An online fundraising platform is a necessity if you want to use the Internet to fundraise. Visit Ketto today to learn more.

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